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By protecting your technical innovations and new designs, Intellectual Property can act to preserve the commercial advantage you obtain through your investment in innovation. In addition, Intellectual Property can provide protection for the valuable goodwill you acquire in your business through the trade marks you use to distinguish your goods and services from those of your competitors.
As well as protecting your commercial advantage in the territories in which you trade, Intellectual Property also provides an invaluable tool for licensing your trade marks and innovations. In this way, Intellectual Property may allow you entry into markets that would otherwise be difficult to access. |